{"id":107,"date":"2022-01-27T20:02:23","date_gmt":"2022-01-27T20:02:23","guid":{"rendered":"https:\/\/olimpodesign.emprendefpzorrilla.es\/?p=107"},"modified":"2022-02-17T19:05:43","modified_gmt":"2022-02-17T19:05:43","slug":"como-seran-las-estrategias-de-marketing-y-social-media-en-2022","status":"publish","type":"post","link":"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/27\/como-seran-las-estrategias-de-marketing-y-social-media-en-2022\/","title":{"rendered":"\u00bfC\u00f3mo ser\u00e1n las estrategias de marketing y social media en 2022?"},"content":{"rendered":"\n

Una cosa est\u00e1 clara, y es que las redes sociales siguen revolucionando todo y ser\u00e1n clave para tus estrategias de marketing y social media en 2022 . Aqu\u00ed encontramos TikTok a la cabeza, seguido de Twitch, y el nuevo Metaverso que est\u00e1 revolucionando todo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Las redes sociales son cada vez m\u00e1s utilizadas para realizar ventas, y el foco de atenci\u00f3n es el cliente. Donde la red m\u00e1s utilizada es TikTok, una plataforma de videos cortos que se ha popularizado en \u00faltimo a\u00f1o. Esto es una de las cosas a tener en cuenta a la hora de realizar nuestras estrategias de marketing y social media en 2022.<\/p>\n\n\n\n

Para Enan L\u00f3pez de Freitas (CMO de White Rabbit), las empresas deben de empezar a utilizar el v\u00eddeo r\u00e1pido como forma predominante de publicidad, destacando por ello TikTok. Pero no podemos olvidarnos de Instagram con sus \u201cstories\u201d o los \u201creels\u201d. <\/p>\n\n\n\n

Tambi\u00e9n nos cuenta que no es descabellado que se empiece a utilizar el \u201clive stream shopping\u201d. Que son sesiones de compras en directo, en las cuales el p\u00fablico podr\u00e1 adquirir los productos promocionados en este mediante una funci\u00f3n en el chat.<\/p>\n\n\n\n

Este a\u00f1o, se deber\u00e1n tener muy en cuenta los influencers a la hora de realizar nuestras estrategias de marketing y social media. Ya que estos son grandes contadores de historias y pueden llegar a potenciar mucho una marca.<\/p>\n\n\n\n

Como antes hemos dicho, tenemos que hablar del Metaverso, el cual consiste en un mundo digital virtual en el que podr\u00e1s realizar actividades de la vida cotidiana a trav\u00e9s de avatares 3D. Gracias a esto, a las empresas les permitir\u00e1 realizar campa\u00f1as de marketing mucho m\u00e1s personales.<\/p>\n\n\n\n

Como conclusi\u00f3n solo podemos decir que este a\u00f1o hay que tener muy en cuenta los influencers. Dedicados principalmente a la creaci\u00f3n de v\u00eddeos cortos principalmente en TikTok y a los creadores de contenido en Twitch y YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una cosa est\u00e1 clara, y es que las redes sociales siguen revolucionando todo y ser\u00e1n clave para tus estrategias de marketing y social media en 2022 . Aqu\u00ed encontramos TikTok […]<\/p>\n","protected":false},"author":2,"featured_media":115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias"],"yoast_head":"\n\u00bfC\u00f3mo ser\u00e1n las estrategias de marketing y social media en 2022? -<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo ser\u00e1n las estrategias de marketing y social media en 2022? 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