{"id":101,"date":"2022-01-26T19:29:35","date_gmt":"2022-01-26T19:29:35","guid":{"rendered":"https:\/\/olimpodesign.emprendefpzorrilla.es\/?p=101"},"modified":"2022-02-17T19:03:14","modified_gmt":"2022-02-17T19:03:14","slug":"el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online","status":"publish","type":"post","link":"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/","title":{"rendered":"El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online."},"content":{"rendered":"\n<p>\u00bfEl consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online?<\/p>\n\n\n<p>Tras la campa\u00f1a navide\u00f1a y durante la pandemia, las compras online han aumentado un 14% en el a\u00f1o 2021 respecto al a\u00f1o 2020. Y tambi\u00e9n el gasto del consumidor online ha aumentado un 6%.\u00a0 Esto es por la comodidad de que el producto llegue directamente al domicilio, el poder evitar colas en tiendas o supermercados y, la posibilidad de poder acceder a distintas ofertas en Internet a las que no podemos acceder de forma presencial.<\/p>\n<p>Con el paso del tiempo, los espa\u00f1oles somos m\u00e1s exigentes en las compras online. \u00bfA qu\u00e9 se debe esta exigencia? Influyen varios factores: La proximidad y la sostenibilidad son los dos m\u00e1s importantes.<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Por un lado, tras el fuerte golpe en 2020 de la pandemia de Covid-19, los clientes espa\u00f1oles han empezado a valorar m\u00e1s los productos locales y de peque\u00f1as empresas de su entorno. Esto se debe al gran golpe econ\u00f3mico que se han llevado los peque\u00f1os negocios y, los espa\u00f1oles, est\u00e1n comprando en estos peque\u00f1os comercios para que no cierren, predominando el sector alimenticio.<\/p>\n<p>Adem\u00e1s, el transporte mar\u00edtimo, el m\u00e1s utilizado del mundo, se ha encarecido, por lo que los productos que vienen de otros pa\u00eds tambi\u00e9n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-129\" src=\"https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-liza-summer-6348124-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-liza-summer-6348124-300x200.jpg 300w, https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-liza-summer-6348124-1024x683.jpg 1024w, https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-liza-summer-6348124-768x512.jpg 768w, https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-liza-summer-6348124-1536x1024.jpg 1536w, https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-liza-summer-6348124-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A todo esto se a\u00f1ade que durante la pandemia, las empresas de e-commerce tuvieron problemas de stock y los espa\u00f1oles tuvieron que depender, m\u00e1s que nunca, de los peque\u00f1os negocios, los cuales lograron fidelizar bastante clientela.<\/p>\n<p>Por otro lado, la sostenibilidad se ha vuelto muy importante a la hora de comprar online. Cada vez nos preocupamos m\u00e1s del origen de los productos que adquirimos. Tambi\u00e9n de qu\u00e9 transporte utilizan, siendo el mar\u00edtimo el favorito ya que es el que menos contamina. Y debido a la sostenibilidad, predominan los productos de peque\u00f1os negocios, ya que se sabe que contaminan much\u00edsimo menos que los comprados en plataformas e-commerce.<\/p>\n<p>\u00a0<\/p>\n<h6>Haz click <a href=\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/27\/como-seran-las-estrategias-de-marketing-y-social-media-en-el-2022\/\">aqu\u00ed<\/a> para saber distintas maneras de marketing-\u00a0<\/h6>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfEl consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online? Tras la campa\u00f1a navide\u00f1a y durante la pandemia, las compras online han aumentado un 14% en el a\u00f1o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamientos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online<\/title>\n<meta name=\"description\" content=\"El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online. Influyen varios factores como que el producto sea local o ecosostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online\" \/>\n<meta property=\"og:description\" content=\"El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online. Influyen varios factores como que el producto sea local o ecosostenible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T19:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-17T19:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-photo-6634170.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Omar Lozano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/#website\",\"url\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/\",\"name\":\"\",\"description\":\"Peri\u00f3dico del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-photo-6634170.jpeg\",\"contentUrl\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/wp-content\/uploads\/2022\/01\/pexels-photo-6634170.jpeg\",\"width\":1880,\"height\":1253},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/#webpage\",\"url\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/\",\"name\":\"El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online\",\"isPartOf\":{\"@id\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/index.php\/2022\/01\/26\/el-consumidor-es-cada-vez-mas-exigente-en-el-proceso-de-compra-online\/#primaryimage\"},\"datePublished\":\"2022-01-26T19:29:35+00:00\",\"dateModified\":\"2022-02-17T19:03:14+00:00\",\"author\":{\"@id\":\"https:\/\/olimpodesign.emprendefpzorrilla.es\/#\/schema\/person\/03a193662238f3ef570b441072404c0f\"},\"description\":\"El consumidor espa\u00f1ol es cada vez m\u00e1s exigente en la compra online. 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